Industrial Biotechnology makes it possible to create molecules that are currently not available on the market. The application potential of these products is therefore unknown. However, these molecules sometimes have improved properties over molecules that we use today. To get information about the market potential, these new molecules need to be tested in different applications. For new-to-market molecules this can be realised by production of small batches of these novel molecules for market prospection and application studies by potential clients.
In a later phase, the production has to be scaled up to enable a thorough economic study. However, these processes are quite costly, and the outcome is uncertain. As a result, only few molecules make it to the market.